SEO packages

Monitoring and Analysis of existing site

If you are considering optimizing your company website, then it is obviously not working, or not working as well as you would like it to. The first thing we do is thoroughly analyze the current performance of your website. We use Google Analytics, and spend some time gathering and carefully analyzing the results before starting with any SEO services.

Marketing Objectives

We need to be quite sure that we have full understanding of your marketing objectives before we undertake any SEO tasks. It is important that these objectives are clear to ensure that we are all working towards the same goal.

We achieve this by structuring a series of in-depth consultations – possibly three or four addressing a range of topics such as:

• Business/Company Goals
• Major audiences
• Products and Services
• SWOT analysis

Once these two steps have been completed we will have a clear idea of where we are now and where we want to be.

Keyword and Competitor Analysis

Keyword Analysis
Our analysis of keywords will help us find the most appropriate key words and search terms for your business/company. Based on the understanding we have of your products or services, we can now confidently find keywords that are pertinent to your business and attract the right visitors to your website.

Competitor Analysis
We analyze the performance of your competitor websites in order to establish how we can make your website more successful. This will include analyzing the keywords being used, the structure of the site and the links to the site. This information is then used in the SEO programme to improve your rankings.

On-page Optimization

Onsite SEO includes:

• relevant keyword placement
• html header code optimization
• content optimization
• internal linking
• navigation optimization
• organising content and structure
• site maps
• check the site has no hidden content or spam that could hold it back
• check for any internal or external duplicates
• check to see if the URL structure is causing any duplicate content issues / canonicalisation
• check any JavaScript on the site and ensure it doesn’t hinder Google in any way
• check the meta structures
• check any existing content on the page to ensure it doesn’t conflict with our work
• carry out basic alidation ofthe page
• check, and if required, add a robots file
• check, and if required, add sitemaps (html and xml)
• add the website to Google webmaster tools and ensure the site is verified
• add the site to Yahoo webmaster tools and ensure the site is verified
• add the site to Bing webmaster tools and ensure the site is verified.
• ensure the site works in the major browsers
• check, and if required, add Google analytics to the website, and set up goal tracking
• carry out important directory submissions such as DMOZ

This on-page optimization should enable search engine spiders to crawl each and every page more effectively, resulting in improved rankings for your site. If there are any other issues that could be causing your site to rank less highly, then this is where these will become apparent, and can be addresses as part of the SEO Services programme.

This phase will ensure that your website is optimized and the pages are easily found.

Link Building

Link Building is a vital part of SEO. Our link building is well researched and always done manually. As mentioned above, as a UK company you should be looking at a UK consultancy to help you with this as links from UK related sites will have a better impact on search engine rankings from google.co.uk
Our SEO services programme includes a three month link building campaign, with the option to extend if you wish. .

Ongoing Performance Analysis

The beauty of website marketing is that it is relatively easy and inexpensive to monitor results. We will already have installed Google Analytics, and regular analysis of the traffic and results is an ongoing part of the whole SEO services package.